Consumer purchasing behavior in the food sector has changed considerably in recent years. In addition to an increased interest in convenience food and chilled and frozen products, critical consumers are looking for health-promoting products that contain natural ingredients and promise well-being and enjoyment. Food should offer added value and the composition of food is being scrutinized more closely. The more demanding consumers become, the louder the call for food without additives, leading to the demand for "clean label". The growing market for organic products underlines this trend.
"Clean label" is a term used in the food industry to describe transparent and uncomplicated labeling of products. Consumers are increasingly looking for foods that are free from certain ingredients such as additives or flavorings.
Our products originate from flour without chemical additives and untreated fresh spring water. In line with "clean label", we produce high-quality products without the use of microbiocides.
en